In the heart of Marseille's old streets, a new gourmet concept store has opened: Piou.
Proud of their city, their heritage and the variety of products from the mediterranean region, Piou's team has created an hybrid of grocery store. They sell high-quality local products, and offer homemade take-away menus which change following the seasons.
Colourful, simple and modern, the brand identity is inspired from the vintage font used on Marseille shops. The identity also highlights 2 of the main element of the unique and dazzling mediterranean city: the Sea and the Sun. Creating playful and authentic visual identity.
Colourful, simple and modern, the brand identity is inspired from the vintage font used on Marseille shops. The identity also highlights 2 of the main element of the unique and dazzling mediterranean city: the Sea and the Sun. Creating playful and authentic visual identity.
