French luxury fashion brand created in 2005 by Michaël Azoulay, near Marseille.
Year after year, American Vintage has been building a multifaceted wardrobe that breaks the rules and plays with materials, colours and textures to suit all types of personalities.
I've been involved on several new collection launches, from 2014 to 2015. I was in charge of the creation of many artworks to support the needs of the Marketing, Digital, Retail and Design departments.
• Involved in the early stage of a campaign process: creation of the new season graphic charter and art direction for photoshoot.
• Photo editing and colour proofing of clothes for catalogues and photoshoots for catalogues and display campaigns
• Creation of print and digital assets: OOH advertising, rotunda display (Printemps store in Paris), press releases, window display, invitation cards for events, external and internal communication tools, catalogues, lookbooks, design pattern for fabrics, web banners and emails.
Creation of an attractive and limited artwork called "Le Journal" celebrating the ten years anniversary of American Vintage for which the brand developed a unique collection, designed in collaboration with 10 French designers.
Creation of the invitation card for the event at Le Palais de Tokyo in Paris, where concerts, exhibitions and activities where organised for selected guests.
